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Marketing straight talk for service businesses.

No jargon, no fluff, the same advice we give paying clients, written down. Steal it.

Google Ads

How Much Should a Service Business Spend on Google Ads?

The honest framework for setting an ad budget, based on your market, your margins, and your capacity for new jobs.

6 min read →
SEO

The Local Map Pack, Explained

Why the top three map results take most of the calls, and the exact factors Google uses to pick them.

5 min read →
Web Design

5 Website Mistakes Costing Contractors Jobs

From buried phone numbers to slow load times: the conversion killers we fix on almost every site we audit.

5 min read →
Google Ads

Google Guaranteed (LSA) vs. Google Ads

Two very different ways to show up at the top of Google. When to use each, and when to run both.

6 min read →
Reputation

How to Get More 5-Star Reviews (Without Begging)

A simple, repeatable system for turning happy customers into the reviews that win you the next one.

5 min read →
Strategy

When SEO Beats Paid Ads (and When It Doesn’t)

The real trade-offs between buying leads today and building the machine that brings them free tomorrow.

6 min read →

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